Services
Every business has unique histories, constraints, and goals. We distilled our years of seeing it all into five services. Regardless of the primary service, we tailor our methods to each client’s needs.
New brand build
Robust ground-floor brand strategy and creation.
Scale with consistency and desirability at the core. For new ventures, offers, or entities, Composite helps cast the brand, moving from strategic diagnosis to name, positioning, narrative, and creative brief. We can explain the complex ideas simply, from formula, to packaging, to other technological innovations. We leverage category analysis, customer understanding, naming and strapline development, identity direction, and identity systems to lay a stronger strategic foundation.
QUESTIONS ANSWERED
What positioning maximizes both differentiation and market demand?
Who are we? What should people consistently associate with us?
What is our ideal customer profile?
How do we communicate the benefits of our innovation?
What decision-making architecture should guide leadership?
CHALLENGES ADDRESSED
Excellent product with no brand
Limited market insight to identify opportunities
Benefits need translation to land
No systematic link between brand and long-run business outcomes
Some of our methods
Strategic and creative expertise: Marketing, brand, and touchpoint audits · Decision frameworks · Macro trend analysis · Naming and straplines · Product development and launch roadmap · Positioning · Narrative hierarchy and messaging · Product portfolio audit · Systems development · Tone of voice
Research synthesis: Stakeholder conversations · Audience mindset segmentation · Category competitive audit · Customer ethnography/interviews · Panel Surveys · Discussion groups · Cultural immersion · Semiotic analysis
What clients receive
Strategic direction and recommendations, justified by research and key insights
Leadership presentations and supporting documentation as needed
Bespoke frameworks and decision tools
Introductions to trusted design and go-to-market alliances when needed