Services
Every business has unique histories, constraints, and goals. We distilled our years of seeing it all into five services. Regardless of the primary service, we tailor our methods to each client’s needs.
Market expansion
Cross into new markets and categories with an on-brand advantage.
For a new category, audience, or cultural context, it pays to pack light. Composite helps to ship what works, and discard and adapt what doesn't. Keeping in mind the brand essence, we develop value-forward messaging to help the expansion feel coherent. We combine market and cultural analysis, mindset segmentation, portfolio and messaging review, and strategic creative direction to define growth opportunities, help develop the next (or first) hero product, and speak to the new customer base.
QUESTIONS ANSWERED
How can we win our emerging customer segment in [Warsaw/Athens/Bristol/Texas]?
How should our product mix evolve, based on customer behavior and macro trends?
Does it make sense to launch this? Under core brand, or somewhere else in the brand architecture?
How does our value correspond with the desires of an emerging segment?
CHALLENGES ADDRESSED
Lack of product heroes in the mix
Limited market insight to identify opportunities related to customer needs and desires
Existing market saturation
Too many potential initiatives, not enough evaluation criteria
Need for consensus on launch choices
Some of our methods
Strategic and creative expertise: Marketing, brand, and touchpoint audits · Decision frameworks · Macro trend analysis · Naming and straplines · Product development and launch roadmap · Positioning · Narrative hierarchy and messaging · Product portfolio audit · Systems development · Tone of voice
Research synthesis: Stakeholder conversations · Audience mindset segmentation · Category competitive audit · Customer ethnography/interviews · Panel Surveys · Discussion groups · Cultural immersion · Semiotic analysis
What clients receive
Strategic direction and recommendations, justified by research and key insights
Leadership presentations and supporting documentation as needed
Bespoke frameworks and decision tools
Introductions to trusted design and go-to-market alliances when needed